Have you recently received any industry awards or distinctions? List them!.What can you do to make your business stand out next to them? Look at the profiles of your competitors.It almost goes without saying, but - no typos or grammar mistakes!. Make sure you complete 100% of your profile.Here are some tips for filling out an excellent company profile: You only get one chance to make a first impression your company profile is where most people in your target market will go when they first click on your page. On LinkedIn, your company profile will always be the heart and soul of your online brand.Īs people search for your business online and get to know more about your products and services, it’s imperative to have a rock-solid profile. Once you know what your goals are, it's easier to formulate a marketing plan that works. Driving relevant traffic to your website.Generating, nurturing and capturing leads.Increasing your brand profile and authority.The usual B2B marketing goals for LinkedIn may include: Just like with any marketing initiative, it’s crucial to identify your goals. 7 powerful LinkedIn tips that will grow your business in 2023 1 - Identify your goals LinkedIn can be a very effective channel for B2B companies if you use it right. It’s clear then that you need a LinkedIn marketing plan. Studies have shown that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content. On LinkedIn, businesses have direct access to their customers, competitors, investors, potential hires and prospects.īoth marketing and sales can use it to attract and convert new business. It’s also the platform of choice for B2B prospecting. LinkedIn is the world’s most popular business social network.Įvery day, over 600 million professionals use it to make personal connections, discuss their industries, share knowledge and develop their careers. If you've answered yes, then this post is all about unfolding the best LinkedIn marketing tactics that will help your business grow this year. This is a guest article by Kevin Urrutia, Founder of Voy Media, a Marketing Agency in New York that specializes in scaling brands.Īre you looking for the best tips and tricks that will help optimise your B2B business and B2B lead generation efforts?
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